5 Landing Page Mistakes That Are Killing Your Conversions

Your landing page can either make or break your marketing campaign. In 2025, users expect speed, clarity, and relevance. If your page isn’t converting, chances are you’re making one or more of these 5 landing page mistakes that are killing your conversions. Let’s dive into the biggest issues and how to fix them.

1. Slow Loading Speeds Drive Visitors Away

Why It’s a Problem:

Even a 1-second delay in load time can reduce conversions by up to 20%. Google prioritizes speed in rankings, and users won’t wait.

How to Fix:

✅ Use compressed images

✅ Avoid heavy animations

✅ Choose fast hosting

✅ Audit with Google PageSpeed Insights

✅ Bonus Tip: If you’re building with Webflow, speed optimization is included by design.

2. Weak or Confusing Call-to-Action (CTA)

What Goes Wrong:

No clear direction means users don’t know what to do next. Vague CTAs like “Learn More” don’t drive action.

How to Improve:

✅ Make CTAs bold and visible

✅ Use action-oriented text (e.g., “Get My Free Quote”)

✅ Limit to one primary CTA per page

✅ Test colors and placements (A/B testing)

3. Overloaded Pages That Distract Visitors

The Problem:

Too much text, too many buttons, or multiple offers confuse users and kill conversions.

Fix Strategy:

✅ Keep it simple — one offer, one goal

✅ Use whitespace to improve readability

✅ Remove unnecessary links or menu options

✅ Guide visitors toward your CTA, not away from it

4. Lack of Trust Elements

Why Trust Matters:

No reviews, testimonials, or guarantees = lower credibility, especially for new brands.

What to Add:

✅ Customer testimonials or video reviews

✅ Security badges (SSL, payment icons)

✅ Company logos (trusted partners or clients)

✅ Money-back guarantees or risk-free trials

✅ Pro Tip: See how our projects include trust elements across different industries.

5. Ignoring Mobile Optimization

What’s Wrong:

Over 70% of traffic is mobile in 2025. Non-responsive pages lead to instant drop-offs.

How to Solve:

✅ Design mobile-first

✅ Test your page on multiple devices

✅ Avoid pop-ups that cover the screen

✅ Keep forms short and simple on mobile

FAQ: Landing Page Mistakes & Conversions

How many CTAs should I have on a landing page?

✅ One primary CTA is ideal. Too many CTAs dilute focus.

What is a good conversion rate in 2025?

✅ Average is 2–5%, high-performing pages hit 10–20%.

Should I use video on my landing page?

✅ Yes, but only short, relevant videos that don’t slow down the page.

Does design affect conversions?

✅ Absolutely. Clean, professional design builds trust and improves UX.

Final Thoughts

If you’re struggling with low conversion rates, start by fixing these 5 landing page mistakes that are killing your conversions. Focus on speed, clarity, trust, and mobile experience to see instant improvements.

Need expert help?

✅ Get in touch with Astroon for high-converting landing pages.

✅ Explore our landing page services.

✅ See real results in our portfolio.