What to Include on a High-Converting Homepage

Your homepage isn’t just the front door to your website — it’s your 24/7 sales rep. Whether you’re a service provider, a SaaS startup, or an e-commerce brand, the homepage is often the first (and sometimes only) impression you get to make. So, what makes it convert?

In this article, we’ll show you what to include on a high-converting homepage to increase trust, engagement, and conversions in 2025.

1. Clear & Concise Headline (Above the Fold)

Your headline should answer what you do and who it’s for in one sentence. No buzzwords. No fluff.

✅ Example:

“Custom Websites for Small Businesses That Want Big Results”

Tips:

• Use your main keyword naturally
• Focus on clarity, not cleverness
• Keep it short (max 12 words)

2. Subheadline That Adds Value

Right below the headline, add a short subheadline that explains your unique value proposition or outcome.

✅ Example:

“Launch a fast, SEO-friendly website in 2 weeks — no tech skills needed.”

3. Call-to-Action (CTA) That’s Hard to Miss

Whether it’s “Book a Free Call”, “View Portfolio”, or “Get a Quote”, your CTA should appear above the fold — and repeat throughout the page.

🔁 Use multiple CTAs in different formats:

• Top hero button
• Sticky navbar button
• In-line CTA blocks

4. Social Proof: Trust Signals Matter

Visitors need reassurance. Here’s what helps:

• ⭐ Client testimonials with names and photos
• 🏆 Badges or certifications
• 🧾 Case study highlights
• 💼 Client logos (especially if known brands)

5. Brief About Section: Who Are You?

Introduce your business in 2–3 sentences.

Answer:

• Who you are
• What you do
• Why people should trust you

🧠 Pro tip: Link this section to your full About Page

6. Core Services or Benefits

Create a visual grid or icon list of your top services or features. Keep it skimmable.

✅ Examples for a studio:

• 💡 UX/UI Design
• ⚙️ Web Development
• 🛒 E-commerce Solutions
• 🚀 SEO & Performance Optimization

Include links to service pages or studio-services.

7. Portfolio Preview

Show 2–4 of your best works with clean visuals and titles. Link to your Works page.

🎯 Include:

• Name of project
• Industry or niche
• Result or outcome

8. Homepage Testimonials

Repeat a few key testimonials with short quotes and images. Use sliders or cards for mobile optimization.

9. Trust-Boosting Details in the Footer

Don’t overlook the footer — it’s prime trust-building real estate.

📌 Include:

• Business name & copyright
• Navigation menu
• Social media icons
• Contact email/phone
• Privacy Policy and Terms

10. Performance & SEO Essentials

Even the best homepage won’t convert if it’s:

• Too slow
• Poorly structured
• Not optimized for mobile
• Lacking key meta tags

✅ Make sure your homepage includes:

• Fast load time (under 2s)
• Clear H1 tag with main keyword
• Internal links to key pages
• Schema markup if possible

Sample Homepage Structure (Summary Table)

FAQs About Homepage Conversion

How long should a homepage be?

Long enough to answer key questions but short enough to stay engaging. 6–8 sections is ideal.

Should my homepage include a blog preview?

Optional. If content is a major lead source, include 1–2 recent posts with links.

What’s more important: design or content?

Both. Design builds trust; content builds clarity and conversion.

How many CTAs should I use?

At least 3: one above the fold, one in the middle, and one at the end.

Final Thoughts: Design for Action

If your homepage is just a pretty picture, it’s not doing its job. Design it to lead the user toward action — whether that’s filling out a form, booking a call, or learning more.

🧭 Ready to launch a homepage that actually converts?

Let’s build it together.